For those of you who don’t know my family, we’re big into vinyl. Well, let me restate that… REALLY BIG into vinyl. Why you ask? Mostly due the fact that my husband is in the music industry. With his own monstrous collection obtained throughout the years from DJ’ing across the globe and working for record labels in the UK, he has recently tripled his stockpile and has turned it into a profitable business based on the simple fact that vinyl is back. There’s something magical about holding a piece of 12 inch pressed wax in your hands, feeling the smoothness of the cover, admiring the artwork and reading the sleeve notes all the while being extremely careful not to scratch it before setting it down to play. And that sound… the indistinguishable crackle and pop of the needle once it meets the grooves; that smooth, deep sound that only vinyl can produce. It’s nostalgic. It’s tangible. And it’s in demand. Much like photographic prints.
Fading quickly is the age of intangibles. Music on MP3 files simply lacks the same sense of ownership and value that vinyl does. You can’t hold an MP3, smell it or even display it in your living room. Likewise, the same holds true for digitals on a flash drive or DVD. Computer companies are no longer making laptops with DVD readers included. It’s a technology changing right before our very eyes. DVDs, flash drives and clouds won’t always be the standard medium or perhaps even accessible in 10 year’s time (remember the floppy disk?). Printed photos last longer than digital files and never become obsolete because quite simply, prints don’t crash. Prints will always outlive technology. On paper, your images are part of the physical world. Printed photos are everlasting.
And so is vinyl. Our parents and grandparents STILL have boxes of The Beatles, The Rolling Stones (and in my mom’s case, a vinyl copy of Isaac Hayes’s Hot Buttered Soul that she hung on the wall just to shock my grandmother). Hipsters and millennials have recently developed a love affair with vinyl. According to Rainbo Records, the oldest vinyl pressing plant in the US, vinyl sales were up 51% in 2014. And according to Fortune, record sales in April 2016 were at a 28 year high. Artists such as Taylor Swift, Jack White and Drake are producing albums on vinyl. Chains such as Barnes and Noble, Urban Outfitters and even Whole Foods are selling it. There’s no question, the resurgence of vinyl echoes the same underlying importance of photographic prints–what you can see and hold is here to stay.
A peek into our vinyl world…
If you value the importance of printed photographs, call me to book your session! 281-224-1542. Vinyl enthusiasts are welcome, too 😉